Episode #
Twitter’s Algo Has Been Open Sourced
April 21, 2023

In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency.


  • [00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications.
  • [00:32] The pros and cons of releasing source code.
  • [02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective?
  • [05:45] The rate at which a tweet’s relevancy decreases over time.
  • [05:59] The value of transparency.
  • [06:11] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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