Learn Marketing from Neil and Eric Get Started
Episode #814
Ugly Is the New Sexy: What You Can Learn From Southwest Airlines
October 23, 2018

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines
  • [00:50] Titles are key, which is why they titled this episode as such.
  • [01:04] Neil tries to avoid Southwest, because he finds they are always delayed.
  • [01:40] Eric’s last Southwest flight was delayed and problematic.
  • [02:10] When Southwest first launched, they focused on serving three cities in Texas.
  • [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.
  • [02:44] The lesson here is to niche down at first.
  • [02:54] Southwest has a hub and spoke model of business.
  • [03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.
  • [04:15] You can either be efficient or offer exceptional service, but you can’t have both.
  • [05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages.
  • [05:45] Optimize for efficiency, but allow for mistakes/refunds.
  • [06:15] Think of your business as a funnel and check for leaks.
  • [06:42] That’s it for today!
  • [06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode #1145
7 Creative Ways to Get More Links
September 19, 2019

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimula...

Episode #1144
Organic Click-Through Rate Lessons on 5 Million Google Search Results
September 18, 2019

In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search re...

Episode #1143
How to Pick The Ideal Price
September 17, 2019

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hea...