Episode #
Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
January 19, 2024

In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric’s friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth.


Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement.


Don’t forget to help us grow by subscribing and liking on YouTube!


Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Today’s topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
  • (00:30) Example of a company using unconventional marketing strategies
  • (01:55) Discussing the effectiveness of unconventional marketing tactics
  • (02:58) The impact of owning a luxury car on business and recruiting
  • (05:00) The importance of long-tail keywords in SEO
  • (09:35) Focusing on revenue-generating traffic in SEO campaigns
  • (10:16) Implementing programmatic SEO for higher conversions
  • (10:41) How to grow your followers in 2024
  • (11:11) The importance of consistently creating content on social media platforms
  • (11:48) The ideal number of posts per day on different social networks
  • (12:56) Using Twitter as a testing bed for content engagement
  • (13:35) Growing followers by being interested or doing interesting things
  • (14:32) The benefits of interviewing influential people for content
  • (15:35) Treating each YouTube video as a seedling for long-term growth
  • (16:19) That’s it for today! Don’t forget to rate, review, and subscribe!


Go to https://www.marketingschool.io to learn more!


Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 


See omnystudio.com/listener for privacy information.

Discover Latest Episodes

How to think about agency M&A, and The downfall and rebirth of the Patels
May 28, 2024

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&a...

OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
May 27, 2024

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and...

AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...