In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience!
TIME-STAMPED SHOW NOTES:
- [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions.
- [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process.
- [05:25] The importance of breaking things down for your audience in a way that they will understand.
- [05:50] Another thought experiment that explores the conditions of a strong argument.
- [09:00] Quality versus quantity of arguments.
- [09:10] How to draw attention away from the downsides of your argument.
- [09:58] Congrats to Eric for receiving his MIT certification!
- [10:07] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Niro Sivanathan
- Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- Twitter @neilpatel
- Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...
Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate shor...
This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...