Episode #
Use These Influence Hacks To 10x Your Conversions
June 19, 2023

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience! 


  • [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions. 
  • [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process. 
  • [05:25] The importance of breaking things down for your audience in a way that they will understand.
  • [05:50] Another thought experiment that explores the conditions of a strong argument. 
  • [09:00] Quality versus quantity of arguments. 
  • [09:10] How to draw attention away from the downsides of your argument. 
  • [09:58] Congrats to Eric for receiving his MIT certification! 
  • [10:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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