Episode #
Use These Influence Hacks To 10x Your Conversions
June 19, 2023

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience! 


  • [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions. 
  • [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process. 
  • [05:25] The importance of breaking things down for your audience in a way that they will understand.
  • [05:50] Another thought experiment that explores the conditions of a strong argument. 
  • [09:00] Quality versus quantity of arguments. 
  • [09:10] How to draw attention away from the downsides of your argument. 
  • [09:58] Congrats to Eric for receiving his MIT certification! 
  • [10:07] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Is Gary Vee An All-time Entrepreneur Or?…
May 22, 2024

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a pri...

Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers
May 22, 2024

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's ...

Google’s search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google’s site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more
May 21, 2024

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks...