In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: We Bought $100,000 Worth of Backlinks (and Here’s What Happened Next)
- [00:40] Eric and Neil no longer buy links, but did so during the earlier parts of their careers.
- [00:55] They purchased random sites with no relevance to their industries.
- [01:30] Link buying is bigger than it used to be and Google isn’t banning any of the purchased sites.
- [01:55] Sites will spend $100,000 on backlinks, but they are not getting the traffic that they used to.
- [02:02] Google is now using a lot of factors such as brand queries, user metrics, on-page SEO, Hummingbird, and Rank Brain.
- [02:45] Paid advertising is the biggest trend right now and it’s working.
- [03:00] Buying links is the old SEO, instead you should think about ways to repurpose and create great content.
- [03:26] Neil uses blogging, video, and podcasting as marketing methods.
- [03:31] This all can lead to bigger and better opportunities.
- [04:12] That’s it for today!
- [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...
In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...
In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of pla...