Episode #1332
Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes
March 25, 2020

A Weird Growth Experiment!

In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Weird Growth Experiment.
[00:38] Neil’s experiment with dressing more nicely and charging higher prices.
[01:23] The types of clothes that Neil wore and how he picked them out.
[02:20] How Neil dresses now and the importance of showing up nicely.
[03:00] Neil’s experiences before and after purchasing expensive clothes.
[03:55] Location-specific expectations around clothing and the role of age.
[04:23] Eric’s own experiences in the realm of attire and his thoughts on backpacks.
[05:21] The lesson from today’s episode, dressing well in your range! 
[05:52] That’s it for today!
[05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dolce & Gabbana

Tom Ford

Burberry

Reid Hoffman

Mark Zuckerberg

TUMI

Zara

Uniqlo

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