What All Bestselling Book Launches Have in Common
In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: What All Bestselling Book Launches Have in Common.
- [00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource.
- [01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric.
- [01:54] The Lindy Effect and the importance of having a book that stands the test of time.
- [02:32] Why Neil wouldn’t write a book again.
- [03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose.
- [04:13] That’s it for today!
- [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
ResultSource
How to Win Friends & Influence People
The Lindy Effect
The Coaching Habit
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenu...
In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platform...
In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of ...