Episode #
What All Bestselling Book Launches Have In Common #1649
February 14, 2021

What All Bestselling Book Launches Have in Common

In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What All Bestselling Book Launches Have in Common.
  • [00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource.
  • [01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric.
  • [01:54] The Lindy Effect and the importance of having a book that stands the test of time.
  • [02:32] Why Neil wouldn’t write a book again.
  • [03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose.
  • [04:13] That’s it for today!
  • [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hustle

ResultSource

How to Win Friends & Influence People

The Lindy Effect

The Coaching Habit

Michael Bungay Stanier

Leveling Up

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now
June 26, 2025

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and auth...

Episode
Real World AI Use Cases We’re Using
June 25, 2025

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role...

Episode
Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing
June 24, 2025

In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping back. They wrap up by analyzing how AI is ...