In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personalized ringless voicemails to your customers and how it can help you get a higher open rate.

Time Stamped Show Notes:

• 00:27 – Today’s topic: What Are Ringless Voicemails (and How You Can Leverage Them)?
• 00:40 – Ringless voicemail is dropping a voicemail into someone’s phone without their phone ringing
• 00:50 – Eric and Neil don’t pick up much of their phone calls
• 01:23 – You can use ringless voicemail when someone opts into your email list
  • 01:34 – You drop the voicemail after the opt-in
  • 01:56 – It is more personalized and the open rate is higher
• 02:11 – Eric has used Stratics Network and Slybroadcast for ringless voicemail
• 02:50 – A possible problem is when your voicemail sounds like an automated recording
  • 03:23 – People will know if they’re automated, so they won’t respond and may just ignore them
  • 03:33 – Personalized messages are more likely to work
• 04:16 – In marketing, the moment it feels too pitchy or inauthentic, it’s not going to work
• 04:48 – Adobe has recently launched a product that can mimic voices, so you can try that
• 05:04 – Make the voicemail personally tailored to your customers
• 05:33 – That’s it for today’s episode!

3 Key Points:

1. Ringless voicemails are a great way to make a connection with your customers.
2. In marketing, people tend to ignore pitchy and automated recordings; so don’t use them.
3. Make your voicemails personally tailored to your customers.

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