In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device. 

Time Stamped Show Notes:

• 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?
• 00:37 – You get less text in mobile because of its limitations
• 00:50 – Mobile costs are cheaper
• 01:15 – You’ll see less snippets or other information with mobile ads
• 01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
• 02:07 – “You have to tailor for experience”
• 02:18 – Have a responsive design and test how it looks on different devices
• 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:28 – That’s it for today’s episode!

3 Key Points:

1. When creating ads, consider the devices that your customers use often.
2. Test the ads on EVERY device to fine-tune the experience.
3. Keep in mind the limitations in place with mobile ads, especially when it comes to your text.

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• Twitter @ericosiu