Episode #439
What Are the Major Differences Between PPC Ads on Mobile and Desktop?
October 13, 2017

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?
  • 00:37 – You get less text in mobile because of its limitations
  • 00:50 – Mobile costs are cheaper
  • 01:15 – You’ll see less snippets or other information with mobile ads
  • 01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
  • 02:07 – “You have to tailor for experience”
  • 02:18 – Have a responsive design and test how it looks on different devices
  • 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:28 – That’s it for today’s episode!

3 Key Points:

  1. When creating ads, consider the devices that your customers use often.
  2. Test the ads on EVERY device to fine-tune the experience.
  3. Keep in mind the limitations in place with mobile ads, especially when it comes to your text.

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