Episode #548
What Bitcoin Can Teach You about Marketing
January 30, 2018

In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing
  • [00:45] Everyone is talking about bitcoin.
  • [01:10] Bitcoin is an explosive trend right now.
  • [01:44] If you can leverage a sexy topic and sell products around it, you can make a TON of money.
  • [02:50] 3D printing stock exploded because it was trending for a time.
  • [03:18] Ride the wave! Always take advantage of any product or technique’s popularity.
  • [03:33] 22 Immutable Laws of Marketing is a great resource for understanding how to ride the wave.
  • [04:15] Keep in mind, once everyone has caught onto the popular, buzzworthy, trend, it won’t last. What goes up, must come down.
  • [04:55] Time it right and always be early to the trend.
  • [05:40] Be patient and shoot for long-term goals.
  • [06:15] If you believe in something, stay the course until you achieve success.
  • [06:38] Bitcoin is only ten years old. It may take another ten years to see greater success.
  • [07:04] If you are not a long-term believer in what you are doing, don’t waste your time on it.
  • [07:16] That’s all for today!
  • [07:18] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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