Episode #548
What Bitcoin Can Teach You about Marketing
January 30, 2018

In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing
  • [00:45] Everyone is talking about bitcoin.
  • [01:10] Bitcoin is an explosive trend right now.
  • [01:44] If you can leverage a sexy topic and sell products around it, you can make a TON of money.
  • [02:50] 3D printing stock exploded because it was trending for a time.
  • [03:18] Ride the wave! Always take advantage of any product or technique’s popularity.
  • [03:33] 22 Immutable Laws of Marketing is a great resource for understanding how to ride the wave.
  • [04:15] Keep in mind, once everyone has caught onto the popular, buzzworthy, trend, it won’t last. What goes up, must come down.
  • [04:55] Time it right and always be early to the trend.
  • [05:40] Be patient and shoot for long-term goals.
  • [06:15] If you believe in something, stay the course until you achieve success.
  • [06:38] Bitcoin is only ten years old. It may take another ten years to see greater success.
  • [07:04] If you are not a long-term believer in what you are doing, don’t waste your time on it.
  • [07:16] That’s all for today!
  • [07:18] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to think about agency M&A, and The downfall and rebirth of the Patels
May 28, 2024

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&a...

Episode
OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
May 27, 2024

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and...

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...