Episode #
What BuzzFeed and Vice’s Declines Tells You About Media Businesses
May 14, 2023

In episode #2454, we talk about what BuzzFeed and Vice’s declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!


  • [00:00] Today’s topic: What BuzzFeed and Vice’s Declines Tell You About Media Businesses.
  • [00:55] Reasons that digital media companies are declining.
  • [01:53] Why do we recommend monetizing a product or service, not media?
  • [03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
  • [04:29] Ways to increase profit margins using equity.
  • [04:57] Why it’s the size of your market, not your audience, that matters.
  • [06:15] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian’s ‘Lemme’ brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
July 16, 2024

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing progra...

Louis Vuitton and Dior’s genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead – here’s what to do, and The power of marketing a magic pill (Ozempic)
July 15, 2024

In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's st...

Unlock $1M Revenue: Proven Strategies for Agency Success
July 13, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one t...