Episode #
What BuzzFeed and Vice’s Declines Tells You About Media Businesses
May 14, 2023

In episode #2454, we talk about what BuzzFeed and Vice’s declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!


  • [00:00] Today’s topic: What BuzzFeed and Vice’s Declines Tell You About Media Businesses.
  • [00:55] Reasons that digital media companies are declining.
  • [01:53] Why do we recommend monetizing a product or service, not media?
  • [03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
  • [04:29] Ways to increase profit margins using equity.
  • [04:57] Why it’s the size of your market, not your audience, that matters.
  • [06:15] That’s it for today! Don’t forget to rate, review, and subscribe!

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