In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
- [00:30] Disney+’s recent decision to turn on ads.
- [00:50] Our relationship with ads as consumers.
- [01:12] Allowing users the option to pay more not to have ads.
- [01:16] Why Neil considers this a better way to monetize.
- [01:36] Using the Marketing School podcast as an example of a successful ad model.
- [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.
- [02:13] Why is consumer indication that they don’t like something not enough?
- [02:45] The trade-off we make to enjoy platforms despite the presence of advertising.
- [02:56] Why you shouldn’t be afraid to show ads or monetize using them.
- [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
- [03:42] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as ...
In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on mark...
In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is ...