Episode #
What Disney+’s Strategy Tells Us as Marketers #2335
January 10, 2023

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
  • [00:30] Disney+’s recent decision to turn on ads.
  • [00:50] Our relationship with ads as consumers.
  • [01:12] Allowing users the option to pay more not to have ads.
  • [01:16] Why Neil considers this a better way to monetize.
  • [01:36] Using the Marketing School podcast as an example of a successful ad model.
  • [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.
  • [02:13] Why is consumer indication that they don’t like something not enough?
  • [02:45] The trade-off we make to enjoy platforms despite the presence of advertising.
  • [02:56] Why you shouldn’t be afraid to show ads or monetize using them.
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:42] Go to https://marketingschool.io/live to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again
May 15, 2025

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback...

Episode
How To Create Data Discipline In Your Organization, Why Freemium Doesn’t Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create ‘New Work’ That Was Previously Impossible, Anti Elon Ad Backfires
May 14, 2025

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...

Episode
The Power Of Brand, Why I’m Shifting My Marketing Strategy To FREE Over Content Creation
May 13, 2025

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...