Episode #
What Disney+’s Strategy Tells Us as Marketers #2335
January 10, 2023

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
  • [00:30] Disney+’s recent decision to turn on ads.
  • [00:50] Our relationship with ads as consumers.
  • [01:12] Allowing users the option to pay more not to have ads.
  • [01:16] Why Neil considers this a better way to monetize.
  • [01:36] Using the Marketing School podcast as an example of a successful ad model.
  • [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.
  • [02:13] Why is consumer indication that they don’t like something not enough?
  • [02:45] The trade-off we make to enjoy platforms despite the presence of advertising.
  • [02:56] Why you shouldn’t be afraid to show ads or monetize using them.
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:42] Go to https://marketingschool.io/live to learn more!

 

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