Episode #459
What Does a Healthy Link Profile Look Like?
November 02, 2017

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Does a Healthy Link Profile Look Like?
  • 00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile
  • 00:54 – Go to Ahrefs and put in your competitors’ profiles to see their ranking
  • 01:18 – If there are a bunch of spammy links, your link profile is NOT healthy
  • 01:42 – Deep links are important
    • 02:02 – You want to build links to content
  • 02:30 – Your link profile has to be relevant
  • 02:51 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:05 – That’s it for today’s episode!

3 Key Points:

  1. Check your spam score to make sure you don’t come off “spammy”.
  2. Know your competitors’ link profile and how they’re ranking—that way you can see where you stand.
  3. Your link profile should always be relevant.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...