In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: What Does Leverage Actually Mean?
- [00:46] Capital is the first and most commonly known leverage.
- [00:55] Labor is a powerful type of leverage; hire people better than you.
- [01:27] Why code and software are considered the third type of leverage.
- [01:39] Content is king: Media is the fourth and newest type of leverage.
- [02:12] Hear why Neil believes media is the hardest thing for companies to get right.
- [02:58] How the Kardashians have effectively leveraged media to build an empire.
- [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand.
- [03:54] If people know who you are, you will have a better shot at success.
- [04:04] Other examples of great brand builders like Gary V and Tim Ferriss.
- [05:06] Whatever you can, focus on the media.
- [05:34] That’s it for today!
- [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
Kardashians
Kylie Cosmetics
Alexandria Ocasio-Cortez on Twitter
Donald Trump on Twitter
Arnold Schwarzenegger
Crushing It!
The 4-Hour Workweek
Logan Paul
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2856, Eric Siu and Neil Patel discuss the transformative impact of AI in legal work, where AI can now produce legal briefs at a fraction of the cost, the concept of the Chief Automation Of...
In episode #2855, Eric Siu and Neil Patel discuss the economic outlook following elections, the importance of interest rates and inflation in shaping the economy, media bias, and the rise of podcasts ...
In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, Jeff Bezos' recent decisions regarding the Washingt...