Episode #1556
What goes into a great creative
November 09, 2020

In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics.


  • [00:25] Today’s topic: What Goes into a Great Creative?
  • [00:46] Incorporating user feedback and answering customer questions.
  • [01:15] Getting to grips with customer psychology, funnel and decision position and more!
  • [02:01] Useful resources for upping your conversational game.
  • [02:40] Answering objections — the foundation of a good landing page.
  • [03:15] Adopting a strategic standpoint and fitting in your tactics from there.
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!


Links Mentioned in Today’s Episode:



The Mom Test

Jobs to Be Done

Breakthrough Advertising


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