Episode #1556
What goes into a great creative
November 09, 2020

In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What Goes into a Great Creative?
  • [00:46] Incorporating user feedback and answering customer questions.
  • [01:15] Getting to grips with customer psychology, funnel and decision position and more!
  • [02:01] Useful resources for upping your conversational game.
  • [02:40] Answering objections — the foundation of a good landing page.
  • [03:15] Adopting a strategic standpoint and fitting in your tactics from there.
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Levels

The Mom Test

Jobs to Be Done

Breakthrough Advertising

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...