Episode #1556
What goes into a great creative
November 09, 2020

In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What Goes into a Great Creative?
  • [00:46] Incorporating user feedback and answering customer questions.
  • [01:15] Getting to grips with customer psychology, funnel and decision position and more!
  • [02:01] Useful resources for upping your conversational game.
  • [02:40] Answering objections — the foundation of a good landing page.
  • [03:15] Adopting a strategic standpoint and fitting in your tactics from there.
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Levels

The Mom Test

Jobs to Be Done

Breakthrough Advertising

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...