In episode #2288, Neil and Eric talk about what Google’s step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Google’s Step Towards First-Party Advertising Means For You.
• [00:25] How the conversation around data privacy has evolved.
• [00:49] An overview of the new changes that Google has instituted.
• [01:00] Why Google’s changes will improve your ad quality without compromising anyone’s privacy.
• [01:12] Learn how machine learning is creating optimized targeting.
• [01:26] Why big companies like Google and Amazon can provide a roadmap for how to adapt.
• [02:57] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
• [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:02] Go to https://www.marketingschool.io to learn more!

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