Episode #
What Is a Good Free-to-Paid Conversion Rate (With Data)
September 05, 2023

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!


  • (00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data).
  • (00:09) What do we mean by free-to-paid conversion rates?
  • (00:27) Different models that incorporate free services in the tech world.
  • (01:53) An overview of good version rates for different freemium models.
  • (02:45) How to find examples of good conversion rates.
  • (03:45) Tips on how to boost conversion rates.
  • (04:18) How to assess whether you are hitting the right benchmarks.
  • (05:12) That’s it for today! Don’t forget to rate, review, and subscribe!

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