Episode #164
What Is Account-Based Marketing and How Can You Leverage It?
January 11, 2017

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Account-Based Marketing Is and How You Can Leverage It
  • 00:36 – Account-based marketing makes you identify ideal prospects ahead of time
  • 01:15 – Have an inbound SDR to look at the exact leads
  • 01:33 – Infer is a software solution that can help determine which leads are your most valuable leads
    • 02:54 – You can spend your marketing effort towards responding and entertaining leads
    • 03:16 – The cost of Infer depends on your size
  • 03:24 – Lead forms work with 15-16 questions spread over a few pages
  • 04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads
  • 04:44 – Clearbit will show you information of people in your list
  • 05:12 – Funnelholic’s experience with account-based marketing
  • 05:44 – You don’t need quantity to make money—you need qualified leads
  • 06:24 – That’s it for today’s episode!

3 Key Points:

  1. Account-based marketing is becoming more common, even though it’s been around for years.
  2. Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond.
  3. Focus on QUALITY leads—not the number of leads.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...