In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.

Time Stamped Show Notes:

• 00:27 – Today’s topic: What Is Info Product and How Can You Create One?
• 00:33 – Eric describes what an info product is
  • 00:57 – He learned about info products during his internship
• 01:17 – There are nuances around info product
• 01:25 – You can do 5 to 6-figure launches with info products if done well
• 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do
  • 01:59 – Your product must solve your audiences’ pain points
• 02:06 – Conduct customer surveys and keep refining your product
• 02:16 – Lean on word-of mouth marketing and keep people happy with your product
• 02:27 – Eric describes how to create an info product
  • 02:30 – Repeat or repurpose your content to make it into an info product
  • 02:51 – You can use Quicktime or Powerpoint to stream your content
  • 03:00 – Get an idea from Udemy and Skillshare about offering a course
  • 03:17 – Make your info product concise and organized
  • 03:42 – Focus on one area and avoid overwhelming your audience
• 03:46 – Offer your content in different formats
• 04:11 – Create an info product with accountability
• 04:38 – It might seem easy to create a focused info product but it takes time
• 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern
• 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
  • 05:34 – Text MARKETINGSCHOOL to 33444
• 05:42 – That’s it for today’s episode!

3 Key Points:

1. If you do your info product well, you WILL make money.
2. Create an info product that meets a need—give the people what they want, not what you THINK they want.
3. A good info product takes time, patience, and a lot of improvements.

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