In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: What is Google Analytics 4?
- [00:28] An overview of GA4, the next generation of Google Analytics.
- [00:59] Why GA4 is an excellent analytics tool for all your existing channels.
- [01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
- [01:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills!
- [02:08] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...
Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...
Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...