Episode #253
What Is Negative SEO?
April 10, 2017

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is Negative SEO?
  • 00:32 – Negative SEO is when someone pushes your SEO down
    • 00:43 – A good example of this is when someone builds porn or casino links to your site
  • 00:56 – It becomes negative SEO when you begin to rank lower
  • 01:03 – Negative SEO is when Google starts to filter you
  • 01:13 – Eric thinks of SEO as an over-optimization cup
    • 01:21 – Each size has a different cup size
    • 01:23 – Big sites like Amazon have bigger cups and more room for errors
    • 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties
  • 02:37 – Neil sees this happening in the aggressive industries
  • 02:46 – Some people are taking websites that have spammy links and they link them to their website
  • 03:00 – Google is improving their algorithm to fight negative SEO
  • 03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool
  • 03:50 – Eric doesn’t worry about negative SEO as much as he did before
  • 04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 05:14 – That’s it for today’s episode!

3 Key Points:

  1. Negative SEO pushes your ranking down—beware of people who links with negative content to your site.
  2. Consistently track and update your disavow file— this will help a lot.
  3. In the end, don’t worry too much about negative SEO as there is only so much you can do.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Truly Scale AI In Your Organization #2472
June 03, 2023

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we ...

Episode
92.7% of Facebook Posts Are Now Dominated By This Format #2471
June 02, 2023

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems...

Episode
You Have Been Thinking About AI The Wrong Way – You’re Missing the Big Picture #2470
June 01, 2023

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requi...