Episode #318
What Is SMS Marketing (and How You Can Leverage It)?
June 14, 2017

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It)
  • 00:42 – SMS stands for Short Method Service
  • 01:07 – If someone opts in to your email list and you’re able to get his number, send them a message
    • 01:12 – Open rates for text messages are higher
  • 01:47 – Neil uses SMS for reminders with their marketing campaigns
    • 02:15 – Neil sends SMS reminders for his webinars
    • 02:56 – Events should have people asking for attendees’ phone numbers
  • 03:38 – When you’re closing a deal, send them a SMS and give them a little value
  • 04:11 – When you have leads coming to your site or from WordPress, the details can push them through Zapier then Twilio
    • 04:40 – You can do immediate action depending on the lead’s budget
  • 05:24 – Call Loop can help you send SMS back and forth
  • 06:03 – Tatango is what Neil uses, too
  • 06:18 – Don’t be spammy in sending SMS; be respectful!
  • 06:51 – That’s it for today’s episode!

3 Key Points:

  1. SMS can be sent out as a reminder for your customers for marketing campaigns or webinars.
  2. Be responsible and respectful in your SMS campaigns—do NOT be spammy.
  3. Leverage SMS marketing and provide value for your customers to increase those open rates.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag
August 21, 2025

In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS...

Episode
The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift
August 20, 2025

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media...

Episode
The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift
August 20, 2025

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media...