Episode #
What is the Inverse Entrepreneur Effect?
August 08, 2023

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now. 


  • [00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
  • [00:05] A new concept where the pyramid is flipped upside-down.
  • [00:40] The trouble with the creator economy.
  • [01:50] A good example of making everything not reliant on the brand/creator.
  • [02:28] We talk about ‘The Lindy Effect.’
  • [03:00] Reversing your company to a right-side-up pyramid.
  • [04:00] How to prevent your business from becoming/being reliant on one person.
  • [04:40] A quick look at what Logan Paul is doing.
  • [05:11] ‘Key Man Risk’ and what it means in business.
  • [05:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

  • Don’t forget to help us grow by subscribing and liking on YouTube!
  • LVMH with Bernard Arnault.
  • Logan Paul and Prime.
  • Register for the Leveling Up Founders Event here!

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

8-Figure Bootstrapped Agency Blueprint
June 15, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for ...

Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
June 14, 2024

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current...

The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
June 13, 2024

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat ...