Episode #671
What Kind of A/B Tests Should You Run to Improve Your Sales 
June 02, 2018

In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales
  • [00:40] Add pop-ups to your site!
  • [00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this.
  • [00:52] From there, you just try to drive people to a conversion.
  • [01:08] Headlines and copy affect conversions more than most things.
  • [01:20] Get on the phone with your customers and ask what got them on board.
  • [01:35] You’ll find people will say a lot of the same things.
  • [01:39] Take what worked and incorporate it into your headlines and copy.
  • [01:53] You need to make sure your copy is cohesive throughout your site.
  • [02:00] Urgency is key. Have deadlines.
  • [02:09] Use Deadline Funnel to create a countdown.
  • [02:17] When something seems limited, it makes it more appealing.
  • [02:30] The final email you send out before the deal expires is usually what gets the most conversions.
  • [02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts.
  • [03:07] Conversions will go up by at least 9%.
  • [03:22] Test your pricing every now and again.
  • [03:25] BugSnag changed their pricing several times during their first year in business.
  • [03:47] When doing customer development, ask them what prices are deal breakers.
  • [04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content.
  • [04:25] When people aren’t buying, Neil surveys them to see what didn’t work.
  • [04:35] Do a remarketing campaign addressing these negatives (maybe using video).
  • [04:54] Also run a test using the video.
  • [05:04] Try short-form vs. long-form copy and see what performs better.
  • [05:30] Optimize your ads.
  • [05:40] On Facebook, add video and a lot of text content.
  • [05:56] The conversion rate goes through the roof.
  • [06:07] Test out freemium, free trials, etc.
  • [06:37] That’s it for today!
  • [06:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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