Episode #72
What Kind of Content Should You Publish on LinkedIn?
October 11, 2016

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn.

Time Stamped Show Notes:

  • 00:29 – Today’s topic: What kind of content should you publish on LinkedIn?
  • 00:45 – LinkedIn built up an organic traffic base
  • 00:50 – Benefits of being able to publish on LinkedIn
    • 01:12 – Posts rank on Google
    • 01:29 – Eric syndicates his posts on LinkedIn
  • 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets
    • 02:02 – More contact requests results in more business inquiries
  • 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content
  • 03:12 – Add your sites and projects to your LinkedIn profile
  • 04:00 – Metrics on LinkedIn posts
    • 05:06 – Writing specific, tailored content performs the best
  • 05:57 – Google’s duplicate content vs syndicating on LinkedIn
  • 06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog

3 Key Points:

  1. LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.
  2. Utilize LinkedIn for content–it ranks on Google too!
  3. Unique content does better than posting syndicated content.

Resources Mentioned:

  • LinkedIn – A social networking service where you can publish content

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