In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers.

Time Stamped Show Notes:

• 00:27 – Today’s topic: What Makes a Brand Special?
• 00:35 – Eric shares what makes the iPhone special
• 00:55 – A brand becomes special when it can make those special connections with their audience
• 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives
• 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing
  • 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand
• 02:13 – Branding is important
• 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:40 – That’s it for today’s episode!

3 Key Points:

1. Connecting with one’s audience is what makes a brand special.
2. A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.
3. Leverage what your competitors are NOT doing and take advantage of it.

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• Twitter @ericosiu