In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers.
Time Stamped Show Notes:
- 00:27 – Today’s topic: What Makes a Brand Special?
- 00:35 – Eric shares what makes the iPhone special
- 00:55 – A brand becomes special when it can make those special connections with their audience
- 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives
- 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing
- 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand
- 02:13 – Branding is important
- 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
- 02:40 – That’s it for today’s episode!
3 Key Points:
- Connecting with one’s audience is what makes a brand special.
- A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.
- Leverage what your competitors are NOT doing and take advantage of it.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...
In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate...
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...