In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers.
Time Stamped Show Notes:
- 00:27 – Today’s topic: What Makes a Brand Special?
- 00:35 – Eric shares what makes the iPhone special
- 00:55 – A brand becomes special when it can make those special connections with their audience
- 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives
- 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing
- 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand
- 02:13 – Branding is important
- 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
- 02:40 – That’s it for today’s episode!
3 Key Points:
- Connecting with one’s audience is what makes a brand special.
- A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.
- Leverage what your competitors are NOT doing and take advantage of it.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...
In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...
In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...