Episode #463
What Makes a Brand Special?
November 06, 2017

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Makes a Brand Special?
  • 00:35 – Eric shares what makes the iPhone special
  • 00:55 – A brand becomes special when it can make those special connections with their audience
  • 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives
  • 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing
    • 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand
  • 02:13 – Branding is important
  • 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:40 – That’s it for today’s episode!

3 Key Points:

  1. Connecting with one’s audience is what makes a brand special.
  2. A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.
  3. Leverage what your competitors are NOT doing and take advantage of it.

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