Episode #420
What Makes a Brand Stand Out?
September 24, 2017

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Makes a Brand Stand Out?
  • 00:40 – The popular brands are everywhere
    • 00:52 – Their logos are subtle and reflects their vision and mission
  • 00:58 – There’s always a story behind every brand
    • 01:26 – “A brand tells a really good story”
  • 01:33 – Emotion is another factor for a brand
  • 02:12 – Brand’s way of interacting with their customers
    • 02:25 – Some by events and some by social media
    • 02:33 – Interaction is often taken for granted, but it is important
    • 02:48 – Amazon is known for their great customer service
  • 03:55 – There are brands that will also send out surveys for their services
  • 04:19 – When a brand cares, it makes an immense difference
  • 04:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:50 – That’s it for today’s episode!

3 Key Points:

  1. Take care of your customers—this is Branding 101.
  2. The way a brand interacts with their customers reflects, via social media or through events, tells the brand’s personality and story.
  3. A brand stands out when it can connect with its customers.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...