Episode #1035
What Marketers Can Learn From Live Stream Shopping in China
June 01, 2019

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China
  • [00:45] Eric recently read a piece in the Wall Street Journal about this.
  • [01:00] Live stream shopping is following an influencer while they are shopping in real time.
  • [01:15] China does 220 of these types of live streams per month.
  • [01:30] Certain shop collect a commission.
  • [01:55] Neil thinks you will start to see this in the US within the next two years.
  • [02:05] He thinks this will also include future virtual stores.
  • [02:55] Figure out if this is something you can take advantage of somehow.
  • [03:30] The combination of offline and online worlds will continue.
  • [03:45] That’s it for today!
  • [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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