What Marketing Channel Has the Best ROI?
In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: What Marketing Channel Has the Best ROI?
- [00:33] The results of Neil’s survey on ROI: the power of SEO!
- [01:27] Compounding effects of organic traffic through quality content.
- [02:34] Weaker short term ROI from SEO and sticking it out through this.
- [02:35] Why conversion rate optimization ranks highest as an overall channel.
- [03:33] Links between SEO and the mindset of an investor.
- [04:07] That’s it for today!
- [04:13] Go to marketingschool.io for more resources!
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