In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?
- [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
- [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
- [02:02] Google Analytics also has multi-channel attribution.
- [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
- [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
- [04:20] Segment will take your data points and push it to your CRM.
- [04:46] That’s all for today!
- [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...