Episode #667
What Marketing Channel is Really Causing Your Sales? 
May 29, 2018

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?
  • [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
  • [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
  • [02:02] Google Analytics also has multi-channel attribution.
  • [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
  • [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
  • [04:20] Segment will take your data points and push it to your CRM.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
June 19, 2024

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

Episode
96% of sites ranking in top 10 have 1000+ links
June 18, 2024

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here:

Episode
Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more
June 17, 2024

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...