Episode #
What Mint Mobile’s $1.35B Acquisition Can Teach You About Marketing #2418
April 04, 2023

In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today!

[00:21] Today’s topic: What Mint Mobile’s $1.35B Acquisition Can Teach You About Marketing

[00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company.

[01:36] Why Mint Mobile’s celebrity endorsement strategy worked.

[02:33] Short-term versus long-term endorsements and why longer contracts work better. 

[04:17] Why founders should accept smaller profits to accommodate endorsements.

[04:59] What to focus on and what to ignore when giving celebrity equity in your company.

[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Mint Mobile

Ryan Reynolds

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Single Grain << Eric’s ad agency

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Twitter @ericosiu

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