In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: What Neil and Eric Learned From Being On TV.
- [00:49] Weighing up the poor ROI versus the big credibility of being on TV.
- [01:20] The long-term project of brand building.
- [01:56] How to use the proof of your TV appearances in your marketing.
- [02:29] That’s it for today!
- [02:30] Go to marketingschool.io/jobs to get access to our jobs board.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both...
In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category,...
In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new a...