In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: What Neil Learned Buying a Blog for 500k.
- [00:40] The blog that Neil bought and why.
- [01:07] Neil’s thoughts around buying the blog back from investors after it tanked.
- [02:46] The response that the investors had to Neil’s offer.
- [03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off.
- [03:58] Neil’s integration period and the process of migration.
- [04:49] What the company and investors did after the acquisition.
- [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...
Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...
Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...