In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: What Neil Learned Buying a Blog for 500k.
- [00:40] The blog that Neil bought and why.
- [01:07] Neil’s thoughts around buying the blog back from investors after it tanked.
- [02:46] The response that the investors had to Neil’s offer.
- [03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off.
- [03:58] Neil’s integration period and the process of migration.
- [04:49] What the company and investors did after the acquisition.
- [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silve...
In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in bran...
In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where...