Episode #
What Neil Learned From TV Ads #1849
September 06, 2021

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What Neil Learned From TV Ads.
  • [00:30] The humorous theme of the TV ads Neil has been running.
  • [01:24] How much Neil spent on his ads why he felt this tactic was worth a try.
  • [03:10] Whether the campaign has been a success so far and why.
  • [04:00] Branding and how the perception of Neil’s company has changed.
  • [04:21] Perspectives around the short versus long-term ROI of branding.
  • [05:43] That’s it for today!
  • [05:54] Go to marketingschool.io/jobs to let access to our jobs board.

 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro

 

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...

Episode
How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
March 26, 2024

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and express...