In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What No One Tells You About Content Marketing
• [00:35] The key isn’t just writing new content and promoting it.
• [00:55] You have to update your old content.
• [01:07] Kill off your irrelevant content.
• [02:05] Have a methodical process for updating and repurposing your content.
• [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly.
• [03:37] You should be evaluating your content once per year, but ideally once every few months.
• [04:09] That’s it for today!
• [04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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