In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
- (00:07) Supermarkets strategically place products to increase sales
- (02:10) Upselling and increasing average order value is key to marketing
- (03:49) Amazon’s upselling strategy is effective
- (04:14) Importance of planning in marketing breakthroughs
- (04:42) Benefits of ranking number one on Google
- (07:37) SEO’s compounding effect and black box nature
- (08:48) Looking at competition when marketing isn’t working
- (09:24) Importance of analyzing what competitors are doing
- (09:34) Learning from what is working for competitors
- (10:04) Importance of competitive analysis in marketing
- (10:36) Most people don’t look at competitors’ strategies
- (11:05) Back to basics: analyze competition to improve marketing
- (11:52) Estimations and budgets for potential traffic and sales
- (12:07) Base, aggressive, and super aggressive traffic growth scenarios
- (12:50) Seek outside help to gain perspective on marketing
- (13:08) Larger corporations already know competition is doing better
- (13:26) Negotiating prices in agency proposals
- (13:30) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find out how partnerships can also be a precursor to M...
In episode #2819, Eric Siu and Neil Patel discuss the importance of quality over quantity in SEO, the need to delete low-traffic pages, the significance of updating and consolidating web pages, the be...
In episode #2818, Eric Siu and Neil Patel discuss how Elon Musk's outspokenness has negatively impacted his business, branding and performance marketing with a focus on Adidas and Nike, and when busin...