Episode #821
What Should You Do if Paid Ads Don’t Work? 
October 30, 2018

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do if Paid Ads Don’t Work?
  • [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them.
  • [01:01] Just because you spend money, doesn’t guarantee revenue.
  • [01:30] Back at Treehouse, Eric paused ads when he first got there.
  • [01:50] Pausing campaigns allows you to look at the data and determine what the issues are.
  • [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions.
  • [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on.
  • [03:50] This will give you an idea about what your direction should be.
  • [04:40] In most cases, you should be retargeting.
  • [04:55] Facebook recently gave you the ability to compare your ads to competitors.
  • [05:15] If your Facebook ads stall out, change your ad and messaging.
  • [05:30] People have banner blindness.
  • [05:36] that’s all for today!
  • [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts
June 05, 2025

In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the e...

Episode
How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO
June 04, 2025

In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shif...

Episode
When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads
June 03, 2025

In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive posi...