In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Do if Paid Ads Don’t Work?
• [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them.
• [01:01] Just because you spend money, doesn’t guarantee revenue.
• [01:30] Back at Treehouse, Eric paused ads when he first got there.
• [01:50] Pausing campaigns allows you to look at the data and determine what the issues are.
• [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions.
• [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on.
• [03:50] This will give you an idea about what your direction should be.
• [04:40] In most cases, you should be retargeting.
• [04:55] Facebook recently gave you the ability to compare your ads to competitors.
• [05:15] If your Facebook ads stall out, change your ad and messaging.
• [05:30] People have banner blindness.
• [05:36] that’s all for today!
• [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu