Return back to all episodes
Episode #456
What Should You Do to Combat Your Declining Facebook Reach?
October 30, 2017
Subscribe on iTunes Listen on Stitcher Listen on Spotify
Listen on YouTube Subscribe on Google Play Listen on Soundclub
Download Listen in a New Window iTunes Stitcher SoundCloud Leave a Review Clammr It Subscribe via RSS Subscribe on Android

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach?
  • 00:40 – Facebook keeps on screwing everyone over
  • 00:50 – The algorithms are changing and this will push people to boost their ads
  • 01:20 – Boosting posts for traffic does NOT work
  • 01:38 – Boosting pages for engagement can work, but it’s expensive
  • 02:00 – Facebook Watch is going after YouTube
    • 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube
  • 02:38 – Diversify—use other platforms to boost your Facebook reach
  • 02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 03:10 – That’s it for today’s episode!

3 Key Points:

  1. Facebook’s algorithm is constantly changing which can disrupt people’s marketing campaigns.
  2. Boosting posts is expensive and will not work if your video is not viral.
  3. Leverage other platforms to increase your Facebook reach.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.
May 08, 2025

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward se...

Listen this episode
Episode
How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World
May 07, 2025

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...

Listen this episode
Episode
60% Of Traditional Searches Don’t End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air
May 06, 2025

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...

Listen this episode