Episode #845
What Should You Do When Marketing is too Expensive?
November 23, 2018

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive?
  • [00:36] Each year, the costs go up.
  • [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads.
  • [01:05] Those channels produce good ROI.
  • [01:19] However, the best ROI comes from conversion optimization.
  • [01:46] Profitwell is a pricing services company.
  • [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise.
  • [02:36] They have found that content marketing remains effective.
  • [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer.
  • [03:47] Clickfunnels will help you maximize your funnel.
  • [04:40] It’s rare that people focus on the lifetime value of their customers.
  • [04:47] That’s it for today!
  • [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...