Learn Marketing from Neil and Eric Get Started
Episode #845
What Should You Do When Marketing is too Expensive?
November 23, 2018

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive?
  • [00:36] Each year, the costs go up.
  • [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads.
  • [01:05] Those channels produce good ROI.
  • [01:19] However, the best ROI comes from conversion optimization.
  • [01:46] Profitwell is a pricing services company.
  • [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise.
  • [02:36] They have found that content marketing remains effective.
  • [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer.
  • [03:47] Clickfunnels will help you maximize your funnel.
  • [04:40] It’s rare that people focus on the lifetime value of their customers.
  • [04:47] That’s it for today!
  • [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #1174
How Eric & Neil Handle Their Marketing To Do List
October 18, 2019

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get thi...

Episode #1173
Email Newsletters and Podcasting is Trending Towards This
October 17, 2019

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can...

Episode #1172
How to Do a Blazing Fast SEO Audit of a Website
October 16, 2019

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and wh...