Episode #1032
What Should You Look For in a Link Builder?
May 29, 2019

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Look For in a Link Builder?
  • [00:36] You need content and links to succeed.
  • [00:55] So, look for a good salesperson.
  • [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good.
  • [02:00] If they can’t articulate their process or if they don’t have one, you will have inconsistent results.
  • [02:27] Eric would also want to know which tools they use.
  • [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient.
  • [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work.
  • [05:00] It’s important to know open and response rates.
  • [05:32] That’s it for today!
  • [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To ACTUALLY Get ANYTHING You Want
April 24, 2024

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...

Episode
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
April 24, 2024

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...

Episode
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited – how to think about m&a
April 23, 2024

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...