In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing
- [00:35] Stella Artois is the oldest brand in the world.
- [01:00] The old brands last because they are boring. They repeat their marketing over and over.
- [01:15] It’s also key that they are a great product.
- [01:30] Stella and other older brands take pride in creating a good product.
- [01:45] They also try to stay relevant.
- [02:00] Their ads are prevalent and they attempt to stay top-of-mind.
- [02:40] Old brands do well when they adapt to fit with trends.
- [03:31] Stella made special cans for the Cannes Film Festival.
- [03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation.
- [04:11] Perception is everything.
- [04:30] Influencers are important to hyping up your product.
- [04:49] That’s all for today!
- [04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and ...
In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting ...
In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on ho...