In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing.

Time-Stamped Show Notes:

• [00:27] Today’s Topic: What the ROI Is of Content Marketing
• [00:51] With any kind of content marketing, it takes time; about a 12-18 month journey.
• [01:05] Eric’s first podcast, Growth Everywhere was only getting nine downloads per day during his first year.
• [01:22] By the second year, he was still only getting thirty downloads per day. Now he’s pushing 100,000 per month.
• [01:48] Meeting face to face is helpful to ROI.
• [02:03] When they started, content marketing was text-based. Now it goes across all mediums and channels.
• [02:48] The Sexy Confidence YouTube channel gets millions of views per month.
• [03:16] It may take you a year to two years to see results from your content marketing.
• [03:33] If you got into content marketing four or five years ago, you would probably see ROI in six months.
• [03:44] If you want to do these kinds of things, spend the money up front.
• [03:50] Neil is spending $600,000-$700,000 per year on content marketing.
• [04:22] Eric did a breakdown of all their clients and 66% come from relationships based on the content they have created. The rest of it is because of SEO.
• [04:46] Literally everything that they do is content marketing.
• [05:28] The people with the most patience are the most successful.
• [05:37] There is a marketing agency in Japan that only focuses on Pachenko, which is a gambling game. They made $200,000,000 per year, but only had a few employees and a little bit of profit the first year.
• [06:28] This podcast gets 550,000 downloads per month, but they know it will take time to grow further.
• [07:00] For B2C, content marketing is helpful for building a brand.
• [07:44] A good example of B2C are Jake Paul’s and Logan Paul’s YouTube channels.
• [08:05] Hubspot has some good studies on content marketing.
• [08:16] That’s all for today!
• [08:17] Go to singlegrain.com/giveaway for a special giveaway. 

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu