Episode #
What to Look For in a CMO
February 07, 2023

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!


  • [00:20] Today’s topic: What to Look For in a CMO.
  • [00:24] What a CMO is and why you might need one.
  • [01:00] Why Neil looks for “gaps” when hiring a VP of marketing or a CMO.
  • [03:29] Why it’s redundant to hire a CMO that does what you already do well.
  • [03:49] The importance of understanding the outcomes you want.
  • [04:58] How you can benefit from sending a potential CMO a written prompt.
  • [06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!
  • [09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project. 
  • [09:32] That’s it for today! Don’t forget to rate, review and subscribe!
  • [09:35] Go to https://marketingschool.io/live to learn more!

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